Fair Go Ad Awards finalists

Posted on:
27 Oct 2011
By:
PAK'nSAVE

One of our much-loved Stickman TV ads appeared as a finalist on the 2011 Fair Go Ad Awards recently.

Cutting costs by using budget actors.
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A behind the scenes feature on how we came to choose Stickman as the face of PAK'nSAVE. And how we don't...

PAK'nSAVE Stickman TV adverts have often been well received by the public. Last night, our 'Pony' ad was chosen as a finalist on the Fair Go Ad Awards.

Fair Go, one of New Zealand's longest running and best-rated programmes, hold their Ad Awards each year. This year, there were four finalists in total. The other finalists were:

Sky TV's Match Fit
ASB Bank's Boy and His Sheep
Lotto's Wilson

While Lotto's Wilson took the first place award, we're still proud of our Stickman for making the top four. 

You can view the chosen ad by clicking the play icon on the right or watch it on Facebook to add your comments.

Finding Stickman

The 2011 Fair Go Ad Awards wasn't Stickman's first appearance on the series. Back in 2010, PAK'nSAVE featured on Fair Go with a behind-the-scenes feature on Stickman's story. 

The video featured Billy McQueen and Chris Schofield from DraftFCB, and Rob Chemaly from Foodstuffs. It explains exactly how Stickman was chosen for the role, as well as, for the the first time in front of the camera, the voice.

Both appear in a special interview with Fair Go's Hannah Wallis.

You can view the video on this page or view it on Facebook to share your opinion and discuss the video with our fans.