Bluebird is celebrating 70 years! From the beaches, BBQs and birthdays to bike races and movie dates, whether a cosy night in or a road trip with our mates. Bluebird has clocked up 70 years of good time with Kiwis and we can’t wait to share the next adventure. While a lot has changed since 1953, you can still rely on that big Bluebird taste, because when the bag opens, that's when the good times begin! • Bluebird originals. • Potato chips. • No artificial colours. • Vegetarian friendly. • Made with 100% New Zealand grown potatoes. • Sour Cream & Chives flavour.