Colgate Optic White High Impact White whitening toothpaste delivers 4 shades visibly whiter^ teeth.
It is the only toothpaste with the whitening ingredient dentists use* to remove surface and deeply setin stains. The formula contains 2x the Whitening Ingredient, Hydrogen Peroxide**.
The musthave toothpaste for your daily beauty regime, this whitening toothpaste contains all the benefits of a regular daily use toothpaste plus a whiter, brighter, bolder smile.
^When brushing twice daily for six weeks.
*Based on leading toothpastes sold in ANZ Grocery and Pharmacy Retailers as of March 2018. Gentle lower strength hydrogen peroxide formula.
**2% hydrogen peroxide vs. Optic White Sparkling White 1% formula.
Hydrogen Peroxide 2% w/w
Contains the equivalent of 1000 ppm Fluoride.