Sensodyne Deep Clean Toothpaste offers proven relief and daily Protection for sensitive teeth. Sensodyne Deep Clean with foam boost technology it is a fluoride toothpaste which can be used every day and provides daily care for sensitive teeth. Sensodyne is specially formulated to relieve tooth sensitivity. When enamel is worn away or gums recede, the dentine underneath becomes exposed. This can lead to tooth sensitivity pain, for example, when consuming hot and cold food and drinks. Sensitivity starts with exposed dentine. Sensitive teeth need special care. Sensodyne Deep Clean works inside the tooth to help calm the nerves for 24hr sensitivity protection with twice daily brushing. (*With twice daily brushing. Always read the label. Use only as directed.)