Hydrate and nourish your dry, damaged hair with Aveeno Oat Milk Blend Shampoo. This hydrating shampoo helps promote a healthy scalp while adding moisture and softening hair. Great for dry, damaged hair, the oat milk formula leaves hair feeling soft and is clinically proven to soothe scalp. Noticed something new about our packaging? We recently updated our Aveeno haircare packaging but will continue to sell some variants with the previous labels until we run out. But don’t worry we kept our same clinically proven formulas. Please refer to the third image to see the visual difference. Aveeno is known for bringing the soothing and nourishing properties of nature to skin care and now offers hair care for your scalp and hair. Part of the Aveeno Scalp Soothing Haircare Collection, this Shampoo contains oat as the first ingredient, which is known for its soothing and moisturising properties.