Colgate Total Plaque Release Toothpaste helps to fortify your gums to make them stronger* - Powerful formula made with Amino Foam and Zinc Minerals - Goes deep to release 3X bacterial plaque along the gumline^ - Reviving Cool Mint Flavour for fresh breath - Antibacterial & Fluoride toothpaste We've switched to a recyclable tube! Follow local council guidelines for recycling HDPE 2 plastics or recycle with Terracycle. Size: 95g Flavour: Reviving Cool Mint Directions for use Brush thoroughly at least twice a day, for at least 2 minutes or as directed by your dental professional. Do not swallow. Rinse with a small amount of water. ^Vs regular non-antibacterial fluoride toothpaste after 3 months continuous use; deep refers to deep into bacterial plaque. *by reducing more plaque bacteria vs regular non-antibacterial fluoride toothpaste.