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Who’s the fairest of them all? PAK’nSAVE ranks number one for fairness in Aotearoa 

Friday 16 June 2023

PAK’nSAVE and New World have been recognised as leaders in fairness and responsibility in the latest Kantar Reputation Index, released today.

PAK’nSAVE has been named New Zealand's leading company for fairness for the ninth year in a row and has placed within the top three performing companies in Aotearoa. And New World ranked in the top five of the country’s responsibility leaders, and secured 14th spot overall in the top 20 index.

Kantar Corporate Reputation Index 2023 Top 20 graphic

Foodstuffs New Zealand Managing Director Chris Quin says fair prices are PAK’nSAVE’s why, so it's wonderful to see us number one for fairness again this year and it’s a huge nod to the great work PAK'nSAVE teams continue to do to ensure they delivers New Zealand's lowest prices. 

"We know that cost of living is top of mind for New Zealanders at the moment and our 500+ grocers and their teams across New Zealand are focused on delivering the best value, buying well and finding efficiencies in our business to pass on to our customers.

"PAK’nSAVE delivers New Zealand’s lowest food prices by taking a no-frills approach, putting everything into low prices which it has done for the past 37 years and will continue to do,” says Chris.

The Kantar Reputation Index measures excellence on four key platforms: leadership and success, responsibility, trust, and fairness in pricing with a score of 105 or above considered world-class.

'We’re all incredibly proud that PAK’nSAVE continues to hold the number one spot for fairness, which it has done since the index began in 2015, this year scoring an incredible 119, the highest among all attributes," he says.

“We also need to give congratulations to our New World grocers and their teams.  To be placed in the top 5 as leaders in responsibility by New Zealand consumers and to have maintained 14th spot in the top 20, is the result of their determination to do the right thing both for their customers and their communities.   

“To have two of Foodstuffs’ brands place within in the Top 20 is testament to the hard mahi our owner-operators and their teams put in - and the difference they make every day,” he says.

The top three companies, PAK’nSAVE, Mitre 10 and Air New Zealand all scored a rounded 109, with only fractions of points between the three organisations. Chris says the Kantar Reputation Index pillars are all closely aligned to the promises both co-ops have made to be Here for NZ; providing access to healthy affordable food, supporting local communities to thrive, providing meaningful work and being leaders in sustainability. 

More information

Foodstuffs North Island and Foodstuffs South Island co-operatives are proudly 100% Kiwi owned and operated by grocers who play an integral role playing an integral role in their local community. The co-ops have made a commitment to be Here for NZ making four social promises; providing access to healthy affordable food, supporting local communities to thrive, providing meaningful work and being leaders in sustainability.

PAK’nSAVE has just introduced a Savey Mealmaker PAK'nSAVE an online tool where you enter ingredients you have in your fridge and your pantry, which provides a recipe supporting the reduction of food waste and saving customers money.