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Kiwis name PAK’nSAVE the most trusted supermarket for the 12th year in a row 

PAK’nSAVE has been named the country's most trusted supermarket for the 12th year in a row, according to the latest Reader's Digest New Zealand Trusted Brands survey released today.

The survey, which has been running for 24 years, asked 1,800 Kiwis to rate their favourite brands in over 71 categories of products and services across a broad range of industries, ranking values like trustworthiness, quality, reliability, and awareness.

PAK’nSAVE, part of the Foodstuffs 100% locally owned and operated supermarket co-operatives, scored top marks in its category, with customers commending the supermarket for its range of quality brands and commitment to affordable prices.

Foodstuffs New Zealand Managing Director Chris Quin says trust is so important when it comes to feeding New Zealand Families it has been a privilege to serve New Zealanders over the 38 years since the first PAK’nSAVE opened in Kaitaia.

“We know right now with the cost of living many New Zealanders are doing it tough and   affordability of groceries is their biggest concern. 

“Everything we do at PAK’nSAVE we do to save customers money and it’s wonderful to be recognised for the trust New Zealanders have in us,” he says.

Chris says PAK’nSAVE owner-operators and their teams across the country have had a challenging start to the year following the Auckland Anniversary Floods and Cyclone Gabrielle.

“It was a huge team effort to get stores reopen and vital goods delivered through damaged roading networks and I’m hugely proud of PAK’nSAVE and wider Foodstuffs teams. 

“It has also been heart-warming to see the impact initiatives like PAK your Pantry has made in supporting local communities, which has donated more than $500,000 to flood affected families,” he says.

From Kaitaia to Invercargill, PAK’nSAVE has 57 stores throughout New Zealand and Chris says he’s grateful for customers continued support.

“On behalf of the whole PAK’nSAVE team, we thank New Zealanders for their continued trust for over almost four decades,” he says.