Pic’s Peanut Butter is New Zealand’s favourite peanut butter. 100% natural plant-based protein source, which is gluten-free and dairy-free. No emulsifiers and weird stuff, just full of Hi Oleic peanuts with healthy fats, high fibre, and loads of protein. Fresh roasted daily in the world's first solar-powered roastery in Nelson, New Zealand. Pic’s Smooth Peanut Butter is silky, velvety, and seriously smooth. So smooth, it should come with a slow jazz soundtrack. We fresh roast our peanuts daily, keeping a close eye on the dials to get that perfect finish, a gentle medium roast with just a hint of caramel. Sprinkled with salt and ground so many times you'll never complain about bits in your teeth ever again. You won’t find any nasty emulsifiers inside. The oil rises up and the salt sinks down, just like it should. Grab a sturdy table knife, get it right down there, and give it a good stir.