Aveeno Baby Daily Lotion contains natural colloidal oatmeal and rich emollients to soothe and moisturise your baby's delicate, dry skin. This naturally non-greasy formula absorbs quickly and is deeply moisturising. This baby lotion is hypoallergic and fragrance free, so it won't irritate sensitive skin. It's even gentle enough for newborns. Aveeno Baby Daily Lotion is Paediatrician recommended  moisturiser and can be used every day to help keep your baby's skin soft, smooth and healthy-looking. - Protects against and alleviates chapping, cracking and roughness due to dryness - Suitable for use on newborn babies - Perfect for dry sensitive skin - Moisturises & protects skin for 24 hours - Fragrance free  - Hypoallergenic - No added parabens & phthalates Aveeno Baby is a US Paediatrician Recommended Brand