Did you know that hair is 90% protein? Daily damage strips this protein away. That’s why Dove Nourishing Boost + Hyaluron Shampoo is formulated with patented Bio-Protein Care technology, backed by 10 years of research. Part of our Damage Therapy system, this shampoo protects, repairs and restores hair to reduce signs of damage. Infused with hyaluronic acid serum, the formula delivers deep nourishment to dry and weakened hair, leaving it up to 5x smoother*. Apply to wet hair, gently lather, rinse and follow with Dove Nourishing Boost + Hyaluron Conditioner. At Dove, we believe no young person should be held back from reaching their full potential. Since 2004, we’ve been building self-esteem and confidence in young people – and by 2030, we’ll have helped a quarter of a billion through our educational programs and resources. *When using Dove Nourishing Boost + Hyaluron Shampoo and Conditioner vs non-conditioning shampoo.