Did you know that hair is 90% protein? Daily damage strips this protein away. That’s why Dove Volume Boost + Collagen Shampoo is formulated with patented Bio-Protein Care technology, backed by 10 years of research. Part of our Damage Therapy system, this shampoo protects, repairs and restores hair to reduce signs of damage. Infused with collagen, the formula helps to provide flat and fine hair with 3x* more lightweight volume, for all day fullness. Perfect for cleansing the scalp and hair without weighing it down. Apply to wet hair, gently lather, rinse and follow with Dove Volume Boost + Collagen Conditioner. At Dove, we believe no young person should be held back from reaching their full potential. Since 2004, we’ve been building self-esteem and confidence in young people – and by 2030, we’ll have helped a quarter of a billion through our educational programs and resources. *When using Dove Hair Volume Boost + Collagen Shampoo and Conditioner vs non-conditioning shampoo.