Pams, the most popular grocery brand in the land.

While the origins of the Pams name remain a Kiwi mystery, one thing we can all nod in agreement about is that Pams has been a go-to choice for New Zealanders. Starting out in 1937, offering just baking powder and custard powder, Pams has now grown into a brand with over 2000 products, providing grocery solutions to every nook and cranny of Kiwi homes.

From the kitchen bench to the laundry basket, bathroom cupboard to the pantry – Pams has you covered, offering everything from essential household items and cherished classics to daily indulgences and delightful foodie experiences.

As Pams continues to grow and adapt to meet the ever-changing needs of New Zealanders, one thing remains the same: the unwavering commitment to providing customers with choices when they shop at any of our stores.

It's an idea that took root way back when and still holds today, solidifying Pams’ status as the most popular grocery brand in the land*, a.k.a Aotearoa New Zealand.

Find out what's new with Pams at pams.co.nz.